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Providing

Marketing, Brand Management, Marketing Research, Business Development Consulting through right-sized projects for your company’s needs

Special Expertise in:

  • U.S. over the counter drugs and devices
  • U. S. dietary supplements

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Founder & President:

Lisa C. Buono
40+ years industry experience

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About Lisa C. Buono

  • Prior Vice President Marketing and Special projects with Wyeth Consumer Healthcare, now part of Haleon; cross-category expertise in national brand management, new product development & launches; BTC pseudoephedrine and risk mitigation expert
  • Private Equity experience with Blacksmith Brands
  • Store brand business experience with Actavis
  • Applied data analytics expertise as Principal with IRI, now Circana
  • Past faculty for Consumer Healthcare Products Association course: Consumer Healthcare 101

Recent projects:

  • Four-month fill-in product manager until permanent hire arrived
  • Consultant/advisor to inventor of new applicator and formulation for topical product
  • Researched/developed consumer profiles for client brand portfolio
  • Created mission statement for OTC brand business
  • Advised x-U.S. selfcare product manufacturer on U.S. launch opportunities, pitfalls, approach
  • Package design ”disaster check” with consumers
  • Forecast for selfcare product sales by channel across omnichannel universe

Call or email us about your project needs. We’ll work together only if we feel we can add value, honest!  Mobile phone:  201-805-2548

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